Website Design & Development

A website is your always-available sales department, the constant "Come in, we’re open" sign for your store, and your face to the world. These are all important reasons to have a website, but none accomplish the main goal—converting visitors into customers—without the site being creative, intuitive, and user-friendly. Internet marketing specializes in designing and developing effective websites.

Strategy and Implementation

Our comprehensive approach to developing website strategy starts with identifying and understanding your business goals. From there, we build a site that meets those goals and delivers a strong user experience while following the industry best practices for usability and accessibility.

Landing Page Optimization

Landing page optimization ensures that your website does more than establish your presence on the Internet. We can help you develop content and visual cues that appeal to your target audiences and increase conversions by eliminating site confusion and other user barriers.

Ecommerce Sites

Developing, marketing and selling your products or services online can be a cost-effective way to extend your reach. As ecommerce strategists, we balance seamless functionality—like shopping cart integration, merchandising, and promotional strategies—with customer engagement that encourages return patronage and increased average order sizes.

Microsite Development

Using microsites is an effective way to enhance specific promotional campaigns or supplement your website during product launches, niche marketing efforts, and lead generation. Whatever the objective, we can build the landing page, mini-site or weblet that delivers to your goals.

Database Administration

Database integrity is critical for you and your customers. We build, deliver, and manage data structures that keep your site's contacts and other marketing information secure.

Content Management Systems

Our Content Management Systems (CMS) customization capabilities let you take control of your website. The user-friendly interface simplifies the process of publishing content to your site, meaning no technical knowledge of HTML or programming is required on the part of content creators. They can submit information directly at any time, keeping your website current and relevant in the marketplace.

Performance Analytics

To optimize your online usage, we collect and analyze website traffic data, measure the results, and report our findings to you. This powerful research tool is also a marketing advantage. You can determine the success of traditional drive-to-web and online advertising campaigns in real-time, and tailor your marketing efforts to target the best growth opportunities.